/* =============================================================
   QIBUD.AI — Site v2 (publiable) — FR
   Direction : Editorial Swiss Trust · inspirée PwC/Big4 + Swiss design
   Titres : Fraunces (serif éditorial, confiance)
   Corps  : Inter (sans moderne, clarté)
   Palette : ivoire profond, noir éditorial, rouge brand parcimonieux
   ============================================================= */

:root {
  /* Couleurs */
  --ivoire:        #F7F5EF;
  --ivoire-2:      #EFEDE5;
  --ivoire-3:      #E6E3D8;
  --blanc:         #FFFFFF;
  --noir:          #0A0A0A;
  --noir-2:        #1a1a1a;
  --gris-1:        #2B2B2B;
  --gris-2:        #555550;
  --gris-3:        #8a8a85;
  --gris-4:        #D4D1C6;
  --gris-5:        #EAE8E0;
  --rouge:         #FF2200;
  --rouge-dark:    #B82809;
  --jaune:         #FFE94A;
  --jaune-soft:    #FFF6BD;

  /* Typo — Roboto partout (famille principale Qibud) */
  --font-sans:  'Roboto', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  --font-serif: 'Roboto Slab', 'Roboto', Georgia, serif;

  /* Rythme */
  --r1: 4px;  --r2: 8px;  --r3: 16px;  --r4: 24px;
  --r5: 40px; --r6: 64px; --r7: 96px;  --r8: 128px;  --r9: 160px;

  /* Container */
  --max-w: 1240px;
  --max-w-narrow: 880px;
  --max-w-text: 680px;

  /* Effets */
  --shadow-soft: 0 1px 2px rgba(20,20,20,.04), 0 8px 24px rgba(20,20,20,.05);
  --shadow-card: 0 1px 2px rgba(20,20,20,.04), 0 16px 48px rgba(20,20,20,.08);
  --radius: 4px;
  --radius-md: 8px;
  --radius-lg: 12px;
}

/* --------- Reset --------- */
*, *::before, *::after { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--font-sans);
  background: var(--ivoire);
  color: var(--noir);
  line-height: 1.6;
  font-size: 17px;
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
}
img { max-width: 100%; display: block; height: auto; }
a { color: inherit; text-decoration: none; transition: opacity .15s ease; }
a:hover { opacity: .75; }
button { font-family: inherit; cursor: pointer; border: none; background: none; }

/* --------- Typographie éditoriale --------- */
h1, h2, h3, h4 { font-family: var(--font-serif); color: var(--noir); margin: 0 0 var(--r3); letter-spacing: -0.02em; font-weight: 400; }
h1 { font-size: clamp(44px, 6vw, 80px); line-height: 1.02; font-weight: 300; letter-spacing: -0.035em; }
h2 { font-size: clamp(32px, 4vw, 52px); line-height: 1.08; font-weight: 400; }
h3 { font-family: var(--font-sans); font-size: clamp(19px, 1.8vw, 24px); line-height: 1.3; font-weight: 500; letter-spacing: -0.01em; }
h4 {
  font-family: var(--font-sans);
  font-size: 12px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--gris-2);
}
p { margin: 0 0 var(--r3); color: var(--gris-1); max-width: var(--max-w-text); }
.lead {
  font-size: clamp(19px, 1.5vw, 22px);
  color: var(--gris-1);
  line-height: 1.55;
  font-weight: 400;
  max-width: 660px;
}

/* Liens dans le corps */
.prose a { color: var(--noir); border-bottom: 1px solid var(--gris-4); padding-bottom: 1px; transition: border-color .15s ease; }
.prose a:hover { border-color: var(--rouge); opacity: 1; }

.hl { background: linear-gradient(180deg, transparent 65%, var(--jaune-soft) 65%); padding: 0 2px; }
.hl-strong { background: var(--jaune); padding: 0 3px; }
.accent-red { color: var(--rouge); }
.italic { font-style: italic; }

/* --------- Container --------- */
.container { max-width: var(--max-w); margin: 0 auto; padding: 0 var(--r4); }
.container-narrow { max-width: var(--max-w-narrow); margin: 0 auto; padding: 0 var(--r4); }
@media (min-width: 1000px) { .container, .container-narrow { padding: 0 var(--r5); } }

/* --------- Header --------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(247, 245, 239, 0.9);
  backdrop-filter: saturate(180%) blur(16px);
  -webkit-backdrop-filter: saturate(180%) blur(16px);
  border-bottom: 1px solid transparent;
  transition: border-color .2s ease, background .2s ease;
}
.site-header.scrolled { border-color: var(--gris-4); }
.site-header__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 18px var(--r4);
  max-width: var(--max-w);
  margin: 0 auto;
}
@media (min-width: 1000px) { .site-header__inner { padding: 20px var(--r5); } }

.logo {
  display: inline-flex;
  align-items: center;
  text-decoration: none;
}
.logo img {
  display: block;
  height: 36px;
  width: auto;
  border-radius: 4px;
}
.site-footer .logo img { height: 40px; }
/* Brand reveal sur la home — 2 colonnes : logo gauche / texte droite */
.brand-reveal {
  background: var(--noir);
  padding: clamp(36px, 5vw, 72px) 0;
}
.brand-reveal__inner {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: clamp(28px, 5vw, 80px);
  align-items: center;
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 clamp(20px, 4vw, 40px);
}
.brand-reveal img {
  display: block;
  width: clamp(160px, 18vw, 240px);
  height: auto;
  flex-shrink: 0;
}
.brand-reveal__text {
  color: #fff;
}
.brand-reveal__kicker {
  font-family: var(--font-serif);
  font-size: clamp(20px, 2vw, 28px);
  font-weight: 400;
  font-style: italic;
  color: var(--jaune);
  margin: 0 0 8px;
  letter-spacing: 0.01em;
  line-height: 1.1;
}
.brand-reveal__statement {
  font-family: var(--font-serif);
  font-size: clamp(36px, 4.4vw, 60px);
  font-weight: 400;
  line-height: 1;
  color: #fff;
  margin: 0;
  letter-spacing: -0.025em;
}
.brand-reveal__statement strong { color: var(--rouge); font-weight: 400; }
@media (max-width: 720px) {
  .brand-reveal__inner {
    grid-template-columns: 1fr;
    text-align: center;
    gap: var(--r3);
  }
  .brand-reveal img { margin: 0 auto; }
}
/* Logo header plus présent */
.site-header .logo img { height: 40px; }

.nav {
  display: flex;
  align-items: center;
  gap: clamp(16px, 2vw, 32px);
}
.nav a {
  font-size: 14.5px;
  color: var(--gris-1);
  font-weight: 500;
  padding: 6px 0;
  position: relative;
}
.nav a:hover { color: var(--noir); opacity: 1; }
.nav a.active { color: var(--noir); }
.nav a.active::after {
  content: ''; position: absolute; left: 0; right: 0; bottom: 0;
  height: 2px; background: var(--rouge);
}
.nav-mobile-toggle { display: none; }
@media (max-width: 820px) {
  .nav { display: none; }
  .nav.open { display: flex; position: absolute; top: 100%; left: 0; right: 0; background: var(--ivoire); padding: var(--r4); flex-direction: column; gap: var(--r3); border-bottom: 1px solid var(--gris-4); }
  .nav-mobile-toggle { display: inline-flex; font-size: 22px; }
}

/* --------- Boutons --------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 26px;
  border-radius: 100px;
  font-weight: 500;
  font-size: 15px;
  letter-spacing: -0.005em;
  border: 1px solid transparent;
  transition: transform .15s ease, background .15s ease, color .15s ease, border-color .15s ease;
  cursor: pointer;
  white-space: nowrap;
}
.btn--primary { background: var(--rouge); color: #fff; }
.btn--primary:hover, .btn--primary:active, .btn--primary:focus { background: var(--noir); color: #fff; opacity: 1; }
.btn--ghost { background: transparent; color: var(--noir); border-color: var(--gris-4); }
.btn--ghost:hover { border-color: var(--noir); background: var(--blanc); opacity: 1; }
.btn--red { background: var(--rouge); color: #fff; }
.btn--red:hover { background: var(--rouge-dark); opacity: 1; }
.btn--sm { padding: 11px 48px !important; font-size: 15px; font-weight: 600; letter-spacing: 0.005em; min-width: 130px; justify-content: center; }
.btn__arrow { font-size: 18px; transition: transform .2s ease; line-height: 1; }
.btn:hover .btn__arrow { transform: translateX(4px); }

/* --------- Sections --------- */
section { padding: clamp(64px, 9vw, 128px) 0; position: relative; }
section.tight { padding: clamp(48px, 6vw, 80px) 0; }
.section-bg-cream { background: var(--ivoire-2); }
.section-bg-dark { background: var(--noir); color: var(--ivoire); }
.section-bg-dark h1, .section-bg-dark h2, .section-bg-dark h3, .section-bg-dark p { color: inherit; }
.section-bg-dark h4 { color: var(--jaune); }

.section-kicker {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--rouge);
  margin-bottom: var(--r3);
}
.section-kicker::before {
  content: '';
  width: 24px;
  height: 1px;
  background: var(--rouge);
}
.section-head { margin-bottom: var(--r6); max-width: 820px; }
.section-head.center { margin-left: auto; margin-right: auto; text-align: center; }
.section-head.center .section-kicker { justify-content: center; }

/* --------- Hero éditorial --------- */
.hero {
  padding: clamp(80px, 12vw, 160px) 0 clamp(60px, 8vw, 120px);
  position: relative;
}
.hero--split .hero__inner {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: clamp(32px, 5vw, 80px);
  align-items: center;
}
@media (max-width: 900px) {
  .hero--split .hero__inner { grid-template-columns: 1fr; gap: var(--r5); }
}

.hero__kicker {
  font-family: var(--font-sans);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--rouge);
  margin-bottom: var(--r4);
  display: inline-flex;
  align-items: center;
  gap: 12px;
}
.hero__kicker::before {
  content: '';
  width: 28px; height: 1px;
  background: var(--rouge);
}
.hero h1 { margin-bottom: var(--r4); }
.hero__lede {
  font-size: clamp(19px, 1.7vw, 23px);
  color: var(--gris-1);
  line-height: 1.5;
  max-width: 580px;
  margin-bottom: var(--r5);
}
.hero__cta { display: flex; gap: 14px; flex-wrap: wrap; }
.hero__meta {
  margin-top: var(--r6);
  padding-top: var(--r4);
  border-top: 1px solid var(--gris-4);
  display: flex;
  gap: clamp(20px, 3vw, 48px);
  flex-wrap: wrap;
  font-size: 13.5px;
  color: var(--gris-2);
}
.hero__meta strong { color: var(--noir); font-weight: 600; }
.hero__meta-item { display: flex; flex-direction: column; gap: 2px; }
.hero__meta-item .label { font-size: 11.5px; text-transform: uppercase; letter-spacing: 0.1em; color: var(--gris-3); font-weight: 600; }
.hero__meta-item .value { font-size: 14.5px; color: var(--noir); font-weight: 500; }

/* --------- Visuels photo (slots) --------- */
.media {
  position: relative;
  overflow: hidden;
  background: var(--ivoire-2);
  border-radius: var(--radius-lg);
}
.media--4x5 { aspect-ratio: 4/5; }
.media--4x3 { aspect-ratio: 4/3; }
.media--3x2 { aspect-ratio: 3/2; }
.media--1x1 { aspect-ratio: 1/1; }
.media--16x9 { aspect-ratio: 16/9; }
.media img {
  width: 100%; height: 100%; object-fit: cover; object-position: center;
  transition: transform 1.4s cubic-bezier(0.2, 0.8, 0.2, 1);
}
.media:hover img { transform: scale(1.02); }

.media__caption {
  position: absolute;
  bottom: 16px; left: 16px;
  padding: 6px 12px;
  background: rgba(255,255,255,.92);
  backdrop-filter: blur(8px);
  border-radius: 2px;
  font-size: 11.5px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  font-weight: 600;
  color: var(--noir);
}
.media__caption--dark {
  background: rgba(10, 10, 10, 0.85);
  color: var(--jaune);
}

/* Placeholder animé (avant réception des vraies photos) */
.media--placeholder {
  background: linear-gradient(135deg, var(--ivoire-2) 0%, var(--gris-5) 100%);
}
.media--placeholder::before {
  content: '';
  position: absolute; inset: 0;
  background-image:
    radial-gradient(circle at 25% 35%, rgba(230, 51, 18, 0.06), transparent 55%),
    radial-gradient(circle at 70% 70%, rgba(10, 10, 10, 0.06), transparent 55%);
}
.media--placeholder .media__label {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  font-family: var(--font-sans);
  font-size: 13px;
  color: var(--gris-2);
  padding: var(--r4);
  z-index: 2;
  pointer-events: none;
}
.media--placeholder .media__label strong { display: block; font-size: 15px; color: var(--noir); font-weight: 600; margin-bottom: 6px; }
.media--placeholder .media__label em { display: block; font-style: italic; font-size: 12px; color: var(--gris-3); margin-top: 8px; }

/* --------- Proof logos (logos clients, sobre) --------- */
.proof-row {
  padding: var(--r6) 0;
  border-top: 1px solid var(--gris-4);
  border-bottom: 1px solid var(--gris-4);
}
.proof-row__label {
  display: block;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--gris-2);
  font-weight: 600;
  margin-bottom: var(--r4);
}
.proof-row__logos {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: var(--r6);
}
.proof-logo {
  font-family: var(--font-serif);
  font-size: 22px;
  font-weight: 500;
  color: var(--noir);
  letter-spacing: -0.01em;
  opacity: 0.72;
}
.proof-logo:hover { opacity: 1; }

/* --------- Cartes Publics (audience) --------- */
.audience-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: var(--r3);
}
@media (max-width: 1100px) { .audience-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 580px) { .audience-grid { grid-template-columns: 1fr; } }

.audience-card {
  background: var(--blanc);
  border: 1px solid var(--gris-4);
  border-radius: var(--radius-md);
  padding: var(--r5) var(--r4) var(--r4);
  display: flex;
  flex-direction: column;
  gap: var(--r3);
  transition: transform .25s ease, border-color .2s ease, box-shadow .2s ease;
  color: inherit;
}
.audience-card:hover {
  transform: translateY(-4px);
  border-color: var(--noir);
  box-shadow: var(--shadow-card);
  opacity: 1;
}
.audience-card__tag {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 11.5px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-weight: 600;
  color: var(--rouge);
}
.audience-card__tag::before {
  content: ''; width: 6px; height: 6px; background: var(--rouge); border-radius: 1px;
}
.audience-card h3 { font-family: var(--font-serif); font-size: 26px; line-height: 1.15; font-weight: 400; margin: 4px 0 4px; letter-spacing: -0.02em; }
.audience-card p { font-size: 15px; color: var(--gris-2); flex-grow: 1; }
.audience-card__link {
  display: inline-flex; align-items: center; gap: 6px;
  font-weight: 500;
  color: var(--noir);
  border-bottom: 1px solid var(--gris-4);
  padding-bottom: 4px;
  width: fit-content;
  transition: border-color .15s ease;
  font-size: 14.5px;
}
.audience-card:hover .audience-card__link { border-color: var(--rouge); }

/* --------- Stats --------- */
.stats-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border-top: 1px solid var(--gris-4);
  border-left: 1px solid var(--gris-4);
}
@media (max-width: 800px) { .stats-grid { grid-template-columns: repeat(2, 1fr); } }
.stat {
  padding: var(--r5) var(--r4);
  border-right: 1px solid var(--gris-4);
  border-bottom: 1px solid var(--gris-4);
}
.stat__num {
  font-family: var(--font-serif);
  font-size: clamp(36px, 4vw, 56px);
  font-weight: 300;
  letter-spacing: -0.03em;
  color: var(--noir);
  line-height: 1;
  margin-bottom: 10px;
}
.stat__num .unit { font-size: 0.52em; color: var(--gris-2); margin-left: 0.3em; font-weight: 400; }
.stat__label { font-size: 14px; color: var(--gris-2); line-height: 1.45; max-width: none; margin: 0; }

/* --------- Feature rows (editorial) --------- */
.feature-row {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: clamp(32px, 5vw, 80px);
  align-items: center;
  padding: var(--r7) 0;
  border-top: 1px solid var(--gris-4);
}
.feature-row:first-child { border-top: none; padding-top: 0; }
.feature-row--reverse { grid-template-columns: 1.1fr 1fr; }
.feature-row--reverse > *:first-child { order: 2; }
@media (max-width: 900px) {
  .feature-row, .feature-row--reverse { grid-template-columns: 1fr; padding: var(--r6) 0; }
  .feature-row--reverse > *:first-child { order: 0; }
}

/* --------- Pull quote --------- */
.pull-quote-wrap { padding: clamp(60px, 8vw, 120px) 0; border-top: 1px solid var(--gris-4); border-bottom: 1px solid var(--gris-4); }
.pull-quote {
  font-family: var(--font-serif);
  font-size: clamp(24px, 3vw, 38px);
  line-height: 1.3;
  font-weight: 400;
  letter-spacing: -0.02em;
  max-width: 960px;
  margin: 0 auto var(--r4);
  color: var(--noir);
  text-align: center;
}
.pull-quote::before, .pull-quote::after {
  font-family: var(--font-serif);
  color: var(--rouge);
  font-size: 0.7em;
  line-height: 1;
  opacity: .7;
}
.pull-quote::before { content: '« '; }
.pull-quote::after { content: ' »'; }
.quote-author { font-size: 14px; color: var(--gris-2); text-align: center; letter-spacing: 0.04em; }
.quote-author strong { color: var(--noir); font-weight: 600; }

/* --------- Compare (avant / après) --------- */
.compare-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--r4);
}
@media (max-width: 700px) { .compare-grid { grid-template-columns: 1fr; } }
.compare-col {
  border-radius: var(--radius-md);
  padding: var(--r5) var(--r4);
  border: 1px solid var(--gris-4);
}
.compare-col--bad { background: var(--ivoire-2); color: var(--gris-2); }
.compare-col--good { background: var(--noir); color: var(--ivoire); border-color: var(--noir); }
.compare-col h4 { color: inherit; opacity: .85; margin-bottom: var(--r4); }
.compare-col--bad h4 { color: var(--gris-2); }
.compare-col--good h4 { color: var(--jaune); }
.compare-list { list-style: none; padding: 0; margin: 0; }
.compare-list li {
  padding: 14px 0;
  border-top: 1px solid;
  font-size: 15.5px;
  line-height: 1.5;
}
.compare-col--bad .compare-list li { border-color: var(--gris-4); color: var(--gris-2); }
.compare-col--good .compare-list li { border-color: rgba(255,255,255,.12); color: var(--ivoire); }
.compare-list li:first-child { border-top: none; padding-top: 0; }

/* --------- CTA Banner --------- */
.cta-banner {
  background: var(--noir);
  color: var(--ivoire);
  border-radius: var(--radius-lg);
  padding: clamp(48px, 7vw, 88px);
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: var(--r5);
  align-items: center;
  position: relative;
  overflow: hidden;
}
.cta-banner::before {
  content: '';
  position: absolute;
  right: -150px; bottom: -150px;
  width: 400px; height: 400px;
  background: radial-gradient(circle, var(--rouge) 0%, transparent 70%);
  opacity: .35;
  border-radius: 50%;
}
@media (max-width: 800px) { .cta-banner { grid-template-columns: 1fr; } }
.cta-banner h2 { color: var(--ivoire); max-width: 560px; font-size: clamp(28px, 3.2vw, 42px); }
.cta-banner p { color: rgba(255,255,255,.72); max-width: 480px; }
.cta-banner .btn--primary { background: var(--rouge); color: #fff; }
.cta-banner .btn--primary:hover { background: var(--noir); color: #fff; }
.cta-banner__right { position: relative; z-index: 1; }

/* --------- Tick list --------- */
.tick-list { list-style: none; padding: 0; margin: 0; }
.tick-list li {
  padding-left: 36px;
  position: relative;
  margin-bottom: 18px;
  color: var(--gris-1);
  line-height: 1.55;
  font-size: 16px;
  max-width: 620px;
}
.tick-list li::before {
  content: '';
  position: absolute;
  left: 0; top: 6px;
  width: 20px; height: 20px;
  background: var(--jaune);
  border-radius: 3px;
}
.tick-list li::after {
  content: '';
  position: absolute;
  left: 5px; top: 10px;
  width: 10px; height: 5px;
  border-left: 2px solid var(--noir);
  border-bottom: 2px solid var(--noir);
  transform: rotate(-45deg);
}

/* --------- Steps numérotées --------- */
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--r3);
}
@media (max-width: 800px) { .steps { grid-template-columns: 1fr; } }
.step {
  background: var(--blanc);
  border: 1px solid var(--gris-4);
  border-radius: var(--radius-md);
  padding: var(--r5) var(--r4);
  transition: border-color .2s ease, transform .25s ease;
}
.step:hover { border-color: var(--noir); transform: translateY(-2px); }
.step__num {
  font-family: var(--font-serif);
  font-size: 56px;
  line-height: 1;
  color: var(--rouge);
  font-weight: 300;
  margin-bottom: var(--r3);
  display: block;
  letter-spacing: -0.04em;
}
.step h3 { font-family: var(--font-sans); font-size: 19px; margin-bottom: 10px; font-weight: 600; }
.step p { font-size: 14.5px; color: var(--gris-2); margin: 0; line-height: 1.5; max-width: none; }

/* --------- Objections --------- */
.objections-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--r3);
}
@media (max-width: 800px) { .objections-grid { grid-template-columns: 1fr; } }
.objection {
  border: 1px solid var(--gris-4);
  border-radius: var(--radius-md);
  padding: var(--r5) var(--r4);
  background: var(--blanc);
  transition: border-color .2s ease;
}
.objection:hover { border-color: var(--noir); }
.objection__q {
  font-family: var(--font-serif);
  font-size: 20px;
  font-weight: 400;
  color: var(--noir);
  line-height: 1.35;
  margin-bottom: var(--r3);
  padding-bottom: var(--r3);
  border-bottom: 1px solid var(--gris-4);
  letter-spacing: -0.01em;
  max-width: none;
}
.objection__q::before { content: '« '; color: var(--rouge); }
.objection__q::after { content: ' »'; color: var(--rouge); }
.objection__a { font-size: 15.5px; color: var(--gris-1); line-height: 1.55; margin: 0; max-width: none; }
.objection__a strong { color: var(--noir); font-weight: 600; }

/* --------- Formulaire --------- */
.form {
  background: var(--blanc);
  padding: var(--r6);
  border-radius: var(--radius-lg);
  border: 1px solid var(--gris-4);
  box-shadow: var(--shadow-soft);
}
.form h3 { font-family: var(--font-serif); font-size: 28px; font-weight: 400; letter-spacing: -0.02em; margin-bottom: 6px; }
.form__row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--r3);
  margin-bottom: var(--r3);
}
@media (max-width: 600px) { .form__row { grid-template-columns: 1fr; } }
.field { display: flex; flex-direction: column; gap: 8px; }
.field label {
  font-size: 12px;
  font-weight: 600;
  color: var(--gris-2);
  text-transform: uppercase;
  letter-spacing: 0.1em;
}
.field input, .field textarea, .field select {
  font-family: inherit;
  font-size: 16px;
  padding: 14px 16px;
  border: 1px solid var(--gris-4);
  border-radius: 4px;
  background: var(--ivoire);
  color: var(--noir);
  transition: border-color .15s ease, background .15s ease;
  width: 100%;
}
.field input:focus, .field textarea:focus, .field select:focus {
  outline: none;
  border-color: var(--noir);
  background: var(--blanc);
}
.field textarea { min-height: 120px; resize: vertical; }

/* --------- Footer --------- */
.site-footer {
  background: var(--noir);
  color: var(--ivoire);
  padding: var(--r7) 0 var(--r4);
  margin-top: clamp(80px, 10vw, 160px);
}
.site-footer__inner {
  display: grid;
  grid-template-columns: 1.8fr 1fr 1fr 1fr;
  gap: var(--r5);
  padding-bottom: var(--r6);
}
@media (max-width: 900px) { .site-footer__inner { grid-template-columns: 1fr 1fr; } }
@media (max-width: 500px) { .site-footer__inner { grid-template-columns: 1fr; } }
.site-footer h5 {
  font-family: var(--font-sans);
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--jaune);
  margin: 0 0 var(--r4);
  font-weight: 600;
}
.site-footer a, .site-footer li {
  font-size: 15px;
  color: rgba(255,255,255,.72);
  line-height: 2;
  list-style: none;
  padding: 0;
}
.site-footer a:hover { color: #fff; opacity: 1; }
.site-footer ul { padding: 0; margin: 0; }
.site-footer__bottom {
  border-top: 1px solid rgba(255,255,255,.1);
  padding-top: var(--r4);
  display: flex;
  justify-content: space-between;
  gap: var(--r3);
  flex-wrap: wrap;
  font-size: 13px;
  color: rgba(255,255,255,.5);
}
.site-footer__brand .logo { color: #fff; font-size: 22px; margin-bottom: var(--r3); }
.site-footer__brand p { color: rgba(255,255,255,.7); font-size: 15px; max-width: 360px; margin: 0 0 var(--r4); }
.swiss-badge {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 6px 14px;
  background: rgba(255, 233, 74, 0.1);
  border: 1px solid rgba(255, 233, 74, 0.3);
  border-radius: 100px;
  font-size: 12px;
  color: var(--jaune);
  font-weight: 600;
  letter-spacing: 0.06em;
}
.swiss-badge::before {
  content: '+'; color: var(--rouge); background: var(--jaune);
  width: 16px; height: 16px; border-radius: 2px;
  display: inline-flex; align-items: center; justify-content: center;
  font-size: 11px; font-weight: 900;
}

/* --------- Tables --------- */
.table-simple {
  width: 100%;
  border-collapse: collapse;
  font-size: 15px;
  background: var(--blanc);
  border-radius: var(--radius-md);
  overflow: hidden;
  border: 1px solid var(--gris-4);
}
.table-simple th, .table-simple td {
  padding: 14px 18px;
  text-align: left;
  border-bottom: 1px solid var(--gris-4);
}
.table-simple th {
  background: var(--ivoire-2);
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 12px;
  color: var(--gris-2);
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.table-simple tr:last-child td { border-bottom: none; }
.table-simple tr:hover td { background: var(--ivoire); }
.table-simple td strong { color: var(--noir); font-weight: 600; }

/* --------- Big number callout --------- */
.big-number {
  font-family: var(--font-serif);
  font-size: clamp(80px, 14vw, 200px);
  font-weight: 300;
  line-height: 0.9;
  letter-spacing: -0.05em;
  color: var(--noir);
}
.big-number .unit { font-size: 0.35em; color: var(--rouge); }

/* --------- Utilities --------- */
.text-center { text-align: center; }
.mx-auto { margin-left: auto; margin-right: auto; }
.mt-r3 { margin-top: var(--r3); } .mt-r4 { margin-top: var(--r4); }
.mt-r5 { margin-top: var(--r5); } .mt-r6 { margin-top: var(--r6); }
.mb-r3 { margin-bottom: var(--r3); } .mb-r4 { margin-bottom: var(--r4); }
.mb-r5 { margin-bottom: var(--r5); }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0,0,0,0); }
.hide-mobile { }
@media (max-width: 700px) { .hide-mobile { display: none; } }

/* --------- Animations scroll-in --------- */
@media (prefers-reduced-motion: no-preference) {
  .reveal {
    opacity: 0;
    transform: translateY(16px);
    animation: reveal 1s cubic-bezier(0.2, 0.8, 0.2, 1) forwards;
  }
  @keyframes reveal { to { opacity: 1; transform: translateY(0); } }
  .reveal-d1 { animation-delay: .1s; }
  .reveal-d2 { animation-delay: .2s; }
  .reveal-d3 { animation-delay: .3s; }
  .reveal-d4 { animation-delay: .4s; }
}

/* --------- Photo hero (vraies photos Unsplash) --------- */
.photo-hero {
  position: relative;
  width: 100%;
  border-radius: var(--radius-lg);
  overflow: hidden;
}
.photo-hero img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.photo-hero--4x5 { aspect-ratio: 4 / 5; }
.photo-hero__overlay {
  position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 60%, rgba(10,10,10,0.45) 100%);
  pointer-events: none;
}
.photo-hero__badge {
  position: absolute; top: 18px; left: 18px;
  background: rgba(10,10,10,0.78); color: #fff;
  padding: 6px 14px; border-radius: 100px;
  font-size: 12px; font-weight: 600;
  letter-spacing: 0.06em; text-transform: uppercase;
}

/* ========================================================
   GALERIE PRODUIT v5 + LIGHTBOX
   ======================================================== */
/* === GALERIE AUTO-SCROLL — défile en continu de gauche à droite === */
/* Wrapper: overflow hidden + masque les bords avec fade gradient */
.gallery-wrapper {
  overflow: hidden;
  position: relative;
  padding: var(--r3) 0;
  -webkit-mask-image: linear-gradient(90deg, transparent 0, #000 6%, #000 94%, transparent 100%);
          mask-image: linear-gradient(90deg, transparent 0, #000 6%, #000 94%, transparent 100%);
}

/* Track: flex de tuiles dupliquées, animation translateX */
.gallery {
  display: flex;
  gap: var(--r3);
  width: max-content;
  animation: gallery-scroll 90s linear infinite;
  will-change: transform;
}
.gallery-wrapper:hover .gallery { animation-play-state: paused; }

@keyframes gallery-scroll {
  0%   { transform: translateX(0); }
  100% { transform: translateX(-50%); }
}

@media (prefers-reduced-motion: reduce) {
  .gallery { animation: none; }
  .gallery-wrapper {
    overflow-x: auto;
    overflow-y: hidden;
    scroll-snap-type: x mandatory;
    -webkit-mask-image: none; mask-image: none;
  }
  .gallery { width: auto; }
}

.gallery-tile {
  flex: 0 0 auto;
  width: clamp(280px, 38vw, 520px);
  aspect-ratio: 16/10;
  border-radius: var(--radius-md);
  overflow: hidden;
  background: var(--ivoire-2);
  border: 1px solid var(--gris-4);
  cursor: zoom-in;
  position: relative;
  transition: transform .2s ease, border-color .2s ease, box-shadow .2s ease;
  scroll-snap-align: start;
}
.gallery-tile:hover {
  transform: translateY(-2px);
  border-color: var(--noir);
  box-shadow: 0 8px 24px rgba(20,20,20,.08);
}
.gallery-tile img,
.gallery-tile svg {
  width: 100%; height: 100%;
  object-fit: cover; display: block;
}
.gallery-tile__label {
  position: absolute;
  bottom: 8px; left: 8px;
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  background: rgba(255,255,255,0.92);
  backdrop-filter: blur(6px);
  padding: 4px 8px;
  border-radius: 3px;
  color: var(--noir);
}
.gallery-tile--featured {
  width: clamp(340px, 50vw, 720px);
  border-color: var(--noir);
  box-shadow: var(--shadow-card);
}
.gallery-hint {
  display: flex;
  align-items: center;
  gap: 8px;
  font-size: 12px;
  color: var(--gris-2);
  margin-top: var(--r2);
  letter-spacing: 0.04em;
}
.gallery-hint::before {
  content: '';
  width: 28px; height: 1px;
  background: var(--gris-3);
  display: inline-block;
}

/* === MODULES CLUSTERS — REGROUPÉS PAR MOUVEMENT === */
.module-cluster {
  display: grid;
  grid-template-columns: 220px 1fr;
  gap: var(--r5);
  padding: var(--r5) 0;
  border-top: 1px solid var(--gris-4);
}
.module-cluster:first-of-type { border-top: 0; }
@media (max-width: 900px) { .module-cluster { grid-template-columns: 1fr; gap: var(--r3); } }

.module-cluster__header { padding-top: 8px; }
.module-cluster__num {
  font-family: var(--font-serif);
  font-size: clamp(36px, 4vw, 52px);
  font-weight: 300;
  color: var(--rouge);
  line-height: 1;
  display: block;
  margin-bottom: var(--r2);
  letter-spacing: -0.03em;
}
.module-cluster__title {
  font-family: var(--font-serif);
  font-size: clamp(28px, 3vw, 36px);
  font-weight: 400;
  line-height: 1;
  margin: 0 0 var(--r2);
  color: var(--noir);
}
.module-cluster__sub {
  font-size: 15px;
  color: var(--gris-1);
  margin: 0;
  line-height: 1.4;
}
.module-cluster__cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--r3);
}
@media (max-width: 1100px) { .module-cluster__cards { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .module-cluster__cards { grid-template-columns: 1fr; } }

.module-card-v2 {
  background: var(--blanc);
  border: 1px solid var(--gris-4);
  border-radius: var(--radius-md);
  padding: var(--r4);
  transition: border-color .2s ease, transform .2s ease, box-shadow .2s ease;
}
.module-card-v2:hover {
  border-color: var(--noir);
  transform: translateY(-2px);
  box-shadow: 0 8px 24px rgba(20,20,20,.06);
}
.module-card-v2 h4 {
  font-family: var(--font-serif);
  font-size: 18px;
  font-weight: 500;
  margin: 0 0 var(--r2);
  color: var(--noir);
  line-height: 1.2;
}
.module-card-v2__q {
  font-size: 14px;
  font-style: italic;
  color: var(--gris-2);
  margin: 0 0 var(--r2);
  line-height: 1.4;
}
.module-card-v2__a {
  font-size: 14px;
  color: var(--gris-1);
  margin: 0;
  line-height: 1.5;
}

/* === BANDEAU URGENCE WEB SUMMIT (sticky-like, juste sous le header) === */
.urgency-bar {
  position: sticky;
  top: 72px;
  z-index: 49;
  background: var(--jaune);
  color: var(--noir);
  padding: 14px 0;
  border-bottom: 2px solid var(--noir);
  font-size: 15px;
  font-weight: 500;
  text-align: center;
  letter-spacing: 0.01em;
  box-shadow: 0 2px 8px rgba(0,0,0,0.08);
}
@media (max-width: 720px) {
  .urgency-bar { top: 64px; font-size: 13.5px; padding: 10px 0; }
  .urgency-bar .container { padding-left: 12px; padding-right: 12px; }
}
.urgency-bar a {
  color: var(--noir);
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
  font-weight: 600;
  margin-left: 6px;
}
.urgency-bar a:hover { text-decoration-thickness: 2px; }
.urgency-bar__dot {
  display: inline-block;
  width: 8px; height: 8px;
  background: var(--rouge);
  border-radius: 50%;
  margin-right: 8px;
  vertical-align: middle;
  animation: urgency-pulse 2s ease-in-out infinite;
}
@keyframes urgency-pulse {
  0%, 100% { opacity: 1; transform: scale(1); }
  50%      { opacity: 0.5; transform: scale(0.85); }
}

/* === FAQ ACCORDÉON (HTML <details> natif) === */
.faq-list { display: grid; gap: 12px; max-width: 880px; margin: 0 auto; }
.faq-item {
  background: var(--blanc);
  border: 1px solid var(--gris-4);
  border-radius: var(--radius-md);
  padding: 0;
  transition: border-color .2s ease;
}
.faq-item[open] { border-color: var(--noir); }
.faq-item summary {
  list-style: none;
  cursor: pointer;
  padding: 18px 24px;
  font-family: var(--font-serif);
  font-size: 17px;
  font-weight: 500;
  color: var(--noir);
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: var(--r3);
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: '+';
  font-family: var(--font-sans);
  font-size: 22px;
  font-weight: 300;
  color: var(--rouge);
  transition: transform .2s ease;
  flex: 0 0 auto;
}
.faq-item[open] summary::after { content: '−'; }
.faq-item__body {
  padding: 0 24px 20px;
  color: var(--gris-1);
  font-size: 15px;
  line-height: 1.55;
}
.faq-item__body p { margin: 0; }
.faq-item__body p + p { margin-top: 8px; }

/* === BLOC GARANTIE === */
.guarantee-block {
  background: var(--jaune-soft, #FFF7C7);
  border: 1px solid var(--jaune);
  border-radius: var(--radius-lg);
  padding: clamp(24px, 3vw, 36px);
  display: grid;
  grid-template-columns: 56px 1fr;
  gap: var(--r3);
  align-items: start;
  max-width: 720px;
  margin: 0 auto;
}
.guarantee-block__icon {
  width: 56px; height: 56px;
  background: var(--noir);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  color: var(--jaune);
  font-family: var(--font-serif);
  font-size: 28px;
  font-weight: 400;
}
.guarantee-block__kicker {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--rouge);
  margin: 0 0 6px;
}
.guarantee-block__title {
  font-family: var(--font-serif);
  font-size: clamp(20px, 2.2vw, 26px);
  font-weight: 400;
  margin: 0 0 8px;
  line-height: 1.2;
  color: var(--noir);
}
.guarantee-block__body {
  font-size: 16px;
  color: var(--gris-1);
  line-height: 1.5;
  margin: 0;
}

/* === NEWSLETTER FOOTER BAND (1 ligne, replace pleine section) === */
.newsletter-band {
  background: var(--ivoire-2);
  border-top: 1px solid var(--gris-4);
  border-bottom: 1px solid var(--gris-4);
  padding: 14px 0;
  font-size: 14px;
}
.newsletter-band__inner {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 14px;
  flex-wrap: wrap;
  color: var(--gris-1);
}
.newsletter-band a {
  color: var(--rouge);
  font-weight: 600;
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
}
.newsletter-band a:hover { text-decoration-thickness: 2px; }

/* === TRAJECTOIRE AUTONOMIE 0 → 6 MOIS === */
.autonomy-timeline {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: var(--r3);
  margin-top: var(--r5);
  position: relative;
}
@media (max-width: 1100px) { .autonomy-timeline { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .autonomy-timeline { grid-template-columns: 1fr; } }

.autonomy-step {
  background: var(--blanc);
  border: 1px solid var(--gris-4);
  border-radius: var(--radius-md);
  padding: clamp(20px, 2.5vw, 28px);
  position: relative;
  transition: border-color .2s ease, transform .2s ease, box-shadow .2s ease;
}
.autonomy-step:hover {
  border-color: var(--noir);
  transform: translateY(-2px);
  box-shadow: 0 8px 24px rgba(20,20,20,.06);
}
.autonomy-step.autonomy-step--final {
  background: var(--noir) !important;
  color: var(--ivoire) !important;
  border-color: var(--noir) !important;
}
.autonomy-step.autonomy-step--final h3 { color: #fff !important; }
.autonomy-step.autonomy-step--final p { color: rgba(255,255,255,0.92) !important; }
.autonomy-step.autonomy-step--final .autonomy-step__when { color: var(--jaune) !important; }
.autonomy-step.autonomy-step--final strong { color: var(--jaune) !important; }

.autonomy-step__when {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--rouge);
  display: block;
  margin-bottom: var(--r2);
}
.autonomy-step h3 {
  font-family: var(--font-serif);
  font-size: 18px;
  font-weight: 500;
  margin: 0 0 var(--r2);
  line-height: 1.2;
  color: var(--noir);
}
.autonomy-step p {
  font-size: 14px;
  color: var(--gris-1);
  line-height: 1.5;
  margin: 0;
}
.autonomy-step p + p { margin-top: 8px; }
.autonomy-step__price {
  font-size: 12px !important;
  color: var(--rouge) !important;
  font-weight: 600 !important;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  margin-top: var(--r2) !important;
  padding-top: var(--r2);
  border-top: 1px dashed var(--gris-4);
}

/* === TABLEAU POSITIONNEMENT === */
.positioning-table {
  width: 100%;
  border-collapse: collapse;
  margin-top: var(--r4);
  font-size: 15px;
}
.positioning-table th,
.positioning-table td {
  padding: 14px 16px;
  text-align: left;
  border-bottom: 1px solid var(--gris-4);
}
.positioning-table th {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--gris-2);
  background: var(--ivoire-2);
}
.positioning-table tr:last-child td { border-bottom: 0; }
.positioning-table .pos-vs { color: var(--gris-2); font-weight: 500; width: 30%; }
.positioning-table .pos-them { color: var(--gris-1); width: 35%; }
.positioning-table .pos-us { color: var(--noir); font-weight: 500; }
.positioning-table .pos-us strong { color: var(--rouge); }

/* Lightbox via <dialog> natif */
dialog.lightbox {
  border: none;
  padding: 0;
  background: rgba(10,10,10,0.95);
  max-width: 95vw;
  max-height: 95vh;
  border-radius: var(--radius-lg);
}
dialog.lightbox::backdrop { background: rgba(10,10,10,0.9); }
dialog.lightbox img, dialog.lightbox svg {
  max-width: 90vw;
  max-height: 85vh;
  display: block;
  border-radius: var(--radius);
}
dialog.lightbox__close {
  position: fixed; top: 24px; right: 24px;
  background: var(--blanc); color: var(--noir);
  border: none; width: 44px; height: 44px;
  border-radius: 50%; cursor: pointer;
  font-size: 20px; line-height: 1;
  z-index: 10000;
}

/* Browser frame pour les mockups */
.browser-frame {
  width: 100%; height: 100%;
  background: linear-gradient(180deg, #f1ede5 0%, #fafaf7 100%);
  display: flex; flex-direction: column;
}
.browser-bar {
  background: #ECE9DF;
  padding: 8px 12px;
  display: flex; align-items: center; gap: 8px;
  border-bottom: 1px solid #D4D1C6;
}
.browser-dots { display: inline-flex; gap: 5px; }
.browser-dot { width: 10px; height: 10px; border-radius: 50%; background: #c8c5b8; }
.browser-dot:nth-child(1) { background: #ff5f57; }
.browser-dot:nth-child(2) { background: #febc2e; }
.browser-dot:nth-child(3) { background: #28c840; }
.browser-url {
  flex: 1;
  background: #fff;
  border-radius: 4px;
  padding: 3px 10px;
  font-size: 10px;
  color: #555550;
  font-family: 'Roboto', sans-serif;
  border: 1px solid #d8d4c8;
}
.browser-content { flex: 1; padding: 14px; overflow: hidden; position: relative; }
.app-header {
  display: flex; align-items: center; justify-content: space-between;
  padding-bottom: 10px; border-bottom: 1px solid #e6e3d8;
  margin-bottom: 12px;
}
.app-logo { font-family: 'Roboto Slab'; font-weight: 500; font-size: 12px; color: #0A0A0A; }
.app-tabs { display: flex; gap: 14px; font-size: 9px; color: #555550; font-weight: 500; }
.app-tabs span.active { color: #E63312; border-bottom: 1.5px solid #E63312; padding-bottom: 2px; }

/* Compatible methodology pills */
.method-pills {
  display: flex; flex-wrap: wrap;
  gap: 10px; justify-content: center;
  max-width: 920px; margin: 0 auto;
}
.method-pill {
  padding: 10px 18px;
  background: var(--blanc);
  border: 1px solid var(--gris-4);
  border-radius: 100px;
  font-size: 13.5px;
  font-weight: 500;
  color: var(--noir);
}

/* Texte blanc forcé sur tous les CTA primary (rouge ou noir) */
.btn--primary,
.btn--primary:hover,
.btn--primary:focus,
.btn--primary:active,
.btn--primary:visited {
  color: #fff !important;
}
.btn--primary .btn__arrow { color: inherit; }



/* === PAGE CONTACT V2 — cartes cliquables CRM === */
.contact-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--r3);
  margin-top: var(--r5);
}
@media (max-width: 1100px) { .contact-cards { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .contact-cards { grid-template-columns: 1fr; } }

.contact-card {
  background: var(--blanc);
  border: 1px solid var(--gris-4);
  border-radius: var(--radius-lg);
  padding: var(--r4);
  display: flex;
  flex-direction: column;
  text-decoration: none;
  color: var(--noir);
  transition: all .2s ease;
  min-height: 200px;
}
.contact-card:hover {
  border-color: var(--noir);
  transform: translateY(-2px);
  box-shadow: 0 8px 24px rgba(20,20,20,0.08);
  opacity: 1;
}
.contact-card--featured {
  background: var(--jaune-soft);
  border-color: var(--jaune);
  grid-column: span 2;
}
@media (max-width: 1100px) { .contact-card--featured { grid-column: span 2; } }
@media (max-width: 600px) { .contact-card--featured { grid-column: span 1; } }
.contact-card--featured:hover {
  background: var(--jaune);
  border-color: var(--noir);
}
.contact-card__head {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: var(--r3);
  flex-wrap: wrap;
  gap: 8px;
}
.contact-card__tag {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--rouge);
}
.contact-card__price {
  font-size: 12px;
  font-weight: 600;
  color: var(--gris-2);
  letter-spacing: 0.04em;
}
.contact-card h3 {
  font-family: var(--font-serif);
  font-size: 20px;
  font-weight: 500;
  margin: 0 0 var(--r2);
  line-height: 1.2;
  color: var(--noir);
}
.contact-card p {
  font-size: 14px;
  color: var(--gris-1);
  margin: 0 0 var(--r4);
  line-height: 1.5;
  flex-grow: 1;
}
.contact-card__cta {
  font-size: 13px;
  font-weight: 600;
  color: var(--rouge);
  letter-spacing: 0.02em;
  align-self: flex-start;
}
.contact-card:hover .contact-card__cta { color: var(--noir); }


/* === Switcher de langue FR/EN dans le header === */
.lang-switcher {
  display: inline-flex;
  align-items: center;
  gap: 4px;
  font-size: 12px;
  color: var(--gris-3);
  letter-spacing: 0.06em;
  font-weight: 500;
  margin-left: 8px;
  padding-left: 12px;
  border-left: 1px solid var(--gris-4);
}
.lang-switcher a {
  color: var(--gris-2);
  padding: 4px 6px;
  text-decoration: none;
}
.lang-switcher a:hover { color: var(--noir); opacity: 1; }
.lang-switcher a.active {
  color: var(--noir);
  font-weight: 700;
}
@media (max-width: 820px) {
  .lang-switcher { font-size: 11px; padding-left: 8px; margin-left: 4px; }
}

/* === Section Unicite Qibud - layout simple === */
.tech-vs {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: var(--r4);
  align-items: stretch;
  margin-top: var(--r5);
}
@media (max-width: 900px) { .tech-vs { grid-template-columns: 1fr; } }
.tech-vs__side {
  background: rgba(255,255,255,0.03);
  border: 1px solid rgba(255,255,255,0.10);
  border-radius: var(--radius-lg);
  padding: var(--r4);
}
.tech-vs__side--qibud {
  border-color: var(--rouge);
  background: rgba(255, 34, 0, 0.06);
}
.tech-vs__label {
  font-size: 11px; font-weight: 700; letter-spacing: 0.16em;
  text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0 0 var(--r3);
}
.tech-vs__side--qibud .tech-vs__label { color: var(--rouge); }
.tech-vs__side ul { list-style: none; padding: 0; margin: 0; }
.tech-vs__side li {
  font-size: 15px; color: rgba(255,255,255,0.85); padding: 6px 0; line-height: 1.45;
}
.tech-vs__side li::before { content: '\2192  '; color: rgba(255,255,255,0.4); }
.tech-vs__side--qibud li::before { color: var(--rouge); }
.tech-vs__divider {
  display: flex; align-items: center; justify-content: center;
  font-size: 12px; font-weight: 700; letter-spacing: 0.2em;
  text-transform: uppercase; color: rgba(255,255,255,0.4);
}
@media (max-width: 900px) { .tech-vs__divider { padding: 8px 0; } }

.tech-grid {
  display: grid; grid-template-columns: 1fr 1fr; gap: var(--r3);
  margin-top: var(--r4);
}
@media (max-width: 700px) { .tech-grid { grid-template-columns: 1fr; } }
.tech-card {
  background: rgba(255,255,255,0.03);
  border: 1px solid rgba(255,255,255,0.10);
  border-radius: var(--radius-lg);
  padding: var(--r4);
}
.tech-card h4 {
  font-size: 16px; font-weight: 600; color: var(--jaune);
  margin: 0 0 12px;
}
.tech-card p {
  font-size: 14.5px; color: rgba(255,255,255,0.78);
  line-height: 1.5; margin: 0;
}
.tech-arch {
  font-size: 13px; color: rgba(255,255,255,0.45);
  line-height: 1.6; margin: var(--r4) 0 0;
  max-width: 720px;
}
.tech-cta-row {
  display: flex; gap: var(--r3); flex-wrap: wrap; margin-top: var(--r4);
}
.tech-cta-row .btn {
  background: var(--rouge); color: #fff;
  border: 1px solid var(--rouge);
  font-weight: 600;
}
.tech-cta-row .btn:hover {
  background: var(--noir); color: #fff;
  border-color: var(--noir);
}

/* === Bande coordonnees societe (page c

/* === Cas concret · comparaison LLM seul vs LLM + graphe === */
.case-study {
  padding: clamp(72px, 9vw, 128px) 0;
  background: var(--ivoire-2);
}
.case-study__head {
  max-width: 820px;
  margin: 0 auto var(--r6);
  text-align: center;
}
.case-study__head h2 {
  font-size: clamp(32px, 4.4vw, 56px);
  line-height: 1.05;
  margin: var(--r3) 0 var(--r4);
}
.case-study__head h2 strong { color: var(--rouge); font-weight: 400; }
.case-study__sub {
  font-size: clamp(15px, 1.3vw, 17px);
  color: var(--gris-2);
  max-width: 680px;
  margin: 0 auto;
  letter-spacing: 0.01em;
}
.case-study__cols {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--r4);
  max-width: 1180px;
  margin: 0 auto;
}
@media (max-width: 900px) { .case-study__cols { grid-template-columns: 1fr; } }
.case-study__col {
  border-radius: var(--radius-lg);
  padding: clamp(28px, 3vw, 44px);
  display: flex;
  flex-direction: column;
}
.case-study__col--flat {
  background: #fff;
  border: 1px solid var(--gris-4);
}
.case-study__col--graph {
  background: var(--noir);
  border: 1px solid var(--noir);
  color: var(--ivoire);
  position: relative;
  overflow: hidden;
}
.case-study__col--graph::before {
  content: '';
  position: absolute; top: 0; left: 0; right: 0; height: 3px;
  background: var(--rouge);
}
.case-study__col-label {
  font-size: 11px; font-weight: 700; letter-spacing: 0.18em;
  text-transform: uppercase; margin: 0 0 var(--r3);
}
.case-study__col--flat .case-study__col-label { color: var(--gris-3); }
.case-study__col--graph .case-study__col-label { color: var(--jaune); }
.case-study__col-title {
  font-family: var(--font-serif);
  font-size: clamp(20px, 2vw, 26px);
  font-weight: 400;
  margin: 0 0 var(--r4);
  letter-spacing: -0.01em;
}
.case-study__col--flat .case-study__col-title { color: var(--noir); }
.case-study__col--graph .case-study__col-title { color: #fff; }
.case-study__bullets {
  list-style: none;
  padding: 0;
  margin: 0 0 var(--r4);
  flex: 1;
}
.case-study__bullets li {
  font-size: 14.5px;
  line-height: 1.55;
  padding: 12px 0;
  border-bottom: 1px solid;
}
.case-study__col--flat .case-study__bullets li {
  color: var(--gris-2);
  border-color: var(--gris-5);
}
.case-study__col--graph .case-study__bullets li {
  color: rgba(255,255,255,0.85);
  border-color: rgba(255,255,255,0.08);
}
.case-study__bullets li:last-child { border-bottom: none; }
.case-study__col--flat .case-study__bullets strong { color: var(--noir); font-weight: 600; }
.case-study__col--graph .case-study__bullets strong { color: var(--jaune); font-weight: 600; }
.case-study__col-verdict {
  font-family: var(--font-serif);
  font-size: 16px;
  line-height: 1.4;
  font-style: italic;
  margin: 0;
  padding-top: var(--r3);
  border-top: 1px solid;
}
.case-study__col--flat .case-study__col-verdict {
  color: var(--gris-2);
  border-color: var(--gris-4);
}
.case-study__col--flat .case-study__col-verdict strong { color: var(--noir); font-style: normal; font-weight: 600; }
.case-study__col--graph .case-study__col-verdict {
  color: rgba(255,255,255,0.78);
  border-color: rgba(255,255,255,0.15);
}
.case-study__col--graph .case-study__col-verdict strong { color: var(--jaune); font-style: normal; font-weight: 500; }

.case-study__cta {
  text-align: center;
  margin: var(--r6) auto 0;
  max-width: 720px;
}
.case-study__cta-line {
  font-family: var(--font-serif);
  font-size: clamp(18px, 1.8vw, 22px);
  font-weight: 400;
  font-style: italic;
  color: var(--noir);
  margin: 0 0 var(--r4);
  letter-spacing: -0.01em;
}
.case-study__disclaimer {
  font-size: 12px;
  color: var(--gris-3);
  margin: var(--r3) 0 0;
  letter-spacing: 0.02em;
}

.case-study__cta-line-strong {
  display: inline-block;
  font-family: var(--font-serif);
  font-size: clamp(22px, 2.4vw, 30px);
  font-weight: 400;
  font-style: normal;
  color: var(--rouge);
  letter-spacing: -0.02em;
  margin-top: 8px;
}

/* === Teaser strip vers le cas concret (toutes pages d'acquisition) === */
.case-teaser-strip {
  background: var(--ivoire-2);
  border-top: 3px solid var(--rouge);
  border-bottom: 1px solid var(--gris-4);
  padding: clamp(20px, 3vw, 32px) 0;
}
.case-teaser-strip__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: clamp(16px, 3vw, 40px);
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--r4);
  flex-wrap: wrap;
}
.case-teaser-strip__text {
  font-size: clamp(15px, 1.3vw, 17px);
  color: var(--gris-1);
  margin: 0;
  line-height: 1.45;
  flex: 1;
  min-width: 280px;
  max-width: none;
}
.case-teaser-strip__kicker {
  display: inline-block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--rouge);
  margin-right: 12px;
  vertical-align: 1px;
}
.case-teaser-strip__text strong { color: var(--noir); font-weight: 600; }
.case-teaser-strip .btn {
  flex-shrink: 0;
}
@media (max-width: 720px) {
  .case-teaser-strip__inner { flex-direction: column; align-items: flex-start; gap: var(--r3); }
  .case-teaser-strip .btn { width: 100%; justify-content: center; }
}

/* Variant when teaser is right after the dark brand-reveal band */
.case-teaser-strip--hero {
  border-top: 0;
  background: linear-gradient(180deg, rgba(255, 34, 0, 0.06) 0%, var(--ivoire-2) 50%);
  position: relative;
}
.case-teaser-strip--hero::before {
  content: '';
  position: absolute; left: 0; right: 0; top: 0; height: 4px;
  background: var(--rouge);
}
.case-teaser-strip--hero .case-teaser-strip__text {
  font-size: clamp(16px, 1.4vw, 19px);
}

/* Variant when teaser is right after the dark brand-reveal band */
.case-teaser-strip--hero {
  border-top: 0;
  background: linear-gradient(180deg, rgba(255, 34, 0, 0.06) 0%, var(--ivoire-2) 50%);
  position: relative;
}
.case-teaser-strip--hero::before {
  content: '';
  position: absolute; left: 0; right: 0; top: 0; height: 4px;
  background: var(--rouge);
}
.case-teaser-strip--hero .case-teaser-strip__text {
  font-size: clamp(16px, 1.4vw, 19px);
}
.case-teaser-strip--hero .case-teaser-strip__kicker {
  color: var(--rouge);
  font-weight: 700;
}

/* === BLINDÉ : Brand-reveal contact (adresse en taille paragraphe) === */
section.brand-reveal.brand-reveal--contact .brand-reveal__statement,
.brand-reveal--contact .brand-reveal__statement {
  font-family: var(--font-sans) !important;
  font-size: 17px !important;
  font-weight: 400 !important;
  line-height: 1.7 !important;
  letter-spacing: 0 !important;
  color: rgba(255,255,255,0.92) !important;
}
.brand-reveal--contact .brand-reveal__statement a {
  color: #fff;
  border-bottom: 1px solid rgba(255,255,255,0.45);
  padding-bottom: 1px;
}
.brand-reveal--contact .brand-reveal__statement a:hover {
  color: var(--jaune);
  border-color: var(--jaune);
  opacity: 1;
}

/* === MOBILE FIXES (post-launch) === */
@media (max-width: 760px) {
  /* Force all 2/3/4-col inline grids to single column */
  .audience-grid,
  [style*="grid-template-columns: 1fr 1fr"],
  [style*="grid-template-columns:1fr 1fr"],
  [style*="grid-template-columns: repeat(2"],
  [style*="grid-template-columns: repeat(3"],
  [style*="grid-template-columns: repeat(4"] {
    grid-template-columns: 1fr !important;
  }
  /* hero--split also stacks */
  .hero__inner,
  [style*="grid-template-columns: 1fr auto"] {
    grid-template-columns: 1fr !important;
  }
  /* Container padding */
  .container, .container-narrow { padding: 0 16px; }
  /* CTA banner stacks */
  .cta-banner { grid-template-columns: 1fr !important; gap: var(--r3); }
  .cta-banner__right { width: 100%; }
  .cta-banner__right .btn { width: 100%; justify-content: center; }
  /* Title font sizes scale better */
  h1 { font-size: clamp(32px, 9vw, 52px); }
  h2 { font-size: clamp(26px, 7vw, 38px); }
  /* Reduce section padding */
  section { padding: clamp(48px, 10vw, 72px) 0; }
  /* Photo-hero centered */
  .photo-hero, .photo-hero--4x5 { margin: var(--r4) auto 0; max-width: 100%; }
}

/* === HAMBURGER MENU MOBILE === */
.nav-mobile-toggle {
  background: transparent;
  border: 0;
  padding: 8px 12px;
  font-size: 24px;
  color: var(--noir);
  line-height: 1;
  cursor: pointer;
}
.nav-mobile-toggle:focus { outline: 2px solid var(--rouge); outline-offset: 2px; }

@media (max-width: 820px) {
  .site-header__inner { flex-wrap: wrap; }
  .nav { display: none; flex: 1 1 100%; order: 3; }
  .nav.open {
    display: flex !important;
    flex-direction: column;
    align-items: flex-start;
    gap: 16px;
    padding: 20px 0 8px;
    border-top: 1px solid var(--gris-4);
    margin-top: 12px;
  }
  .nav.open a, .nav.open .btn {
    font-size: 17px;
    padding: 10px 0;
    width: 100%;
  }
  .nav.open .lang-switcher { padding-top: 8px; border-top: 1px dashed var(--gris-4); width: 100%; }
  .nav-mobile-toggle { display: inline-flex !important; }
}